Curve Behavior Design
A Unique Innovation Product
A Strategic Innovation Product intersecting Product Design with Behavioral Science Insights
Project
Figma, Sketch, Miro
Design Sprints, Workshops
Ideation sessions
Strategic Innovation
Behavioral Science Insights
Behavioral Prototyping
Custom Behavior Design Canvas
Tools
Innovation Consultant
Behavioral Scientist
Product Strategist
Sprint/Workshop Facilitator
UX/UI/Visual Designer
User Researcher
Out-of-the box thinker
My Roles
Links
Challenge
Service Strategy
Research (Theory Dev.)
Wireframes
Final Prototype
Impact
Challenge
Behavioral science insights have the potential to direct and shape innovation, but they are rarely integrated into the design and development process.
This leads to a lack of evidence-based design that weakens the foundation for developing new and innovative products, services, and experiences.
Curve provides custom design tools and processes that provide a rigorous and insightful foundation to transform business problems into high-impact, innovative solutions.
Service Strategy
Research (Theory Dev.)
I interviewed and surveyed business leaders and observed design thinking sessions in person to uncover insights into innovative behaviors.
Using research insights, I developed the "Behavior Design Thinking" (BDT) model, which integrates design thinking and behavioral science research processes.
I iterated and refined the BDT model using usability testing (observation) and feedback from a BDT workshop with a large international insurance company.
I designed and tested two low-fidelity digital Behavior Design Thinking Canvas prototypes and tested them with real teams during Curve Behavior Design workshops.
Based on user feedback, we learned that the canvas was insightful but needed to be simplified in order to be utilized more quickly in team meetings.
Iterations of the canvas reflected this feedback, and the final prototype was co-created with innovation teams to maximize its potential to quickly and intuitively produce and test new ideas in organizations.
Wireframes
Final Prototype
The final PDF Curve Behavior Design canvas is version 1.3, available for free download.
Impact
The Behavior Design Canvas has been downloaded by individuals at top companies around the world like Deloitte, IBM, and LUMA Institute, and more.