AstraZeneca:
Medical Device Products
Medical Device Experiences
(syringes, pens, auto-injectors, on-body injectors, inhalation devices, smart devices)
Project
Figma, Miro
Keynote, Teams
Usability tests
Risk analyses
Human Factors
Personas
Wireframes
Prototypes
Tools
Product Design Lead
UX Designer
Product Strategist
UX Designer
Interaction Designer
User Researcher
Human Factors Engineer
Cross-functional expert
My Roles
Links
Challenge
Product Strategy
Research
Wireframes
Design System
Final Prototype
Impact
Challenge
In some cases at AstraZeneca, emerging and existing medical device experiences lacked evidence-based usability testing and well-designed and tested instructional materials.
The entire patient journey was not mapped, and pain points were not identified.
These gaps in practice and knowledge were discovered and focused on in order to streamline the device experiences and ensure the safety and efficacy of the drug product delivery.
Product Strategy
Research
(Meet the users)
I started by creating several in-depth personas that matched the patient profile of the indicated drug/device treatment therapy.
Research questions organically emerged as I worked cross-functionally with many types of stakeholders to gather business requirements, including researchers, scientists, doctors, project managers, device engineers, packaging experts, and more.
To gather user requirements, I conducted an ethnography project, risk analyses, competitive analyses, usability testing, simulated use testing, and interviews. These efforts uncovered invaluable insights into patients’ minds and pain points to focus on to improve the medical device experience.
Jessica, 28, OH
Scott, 34, MI
Cassandra, 36, NY
For Reference Only
Wireframes (Figma)
I developed device and instructional sketches for onboarding, use, and disposal.
I used Figma to create rough wireframes that I presented to the team and received feedback on. These prototypes were designed to test an array of information hierarchies, terminology, user flows, colors, and text size with the goal of a delightful, intuitive interface.
I then worked with management to meet business goals while prioritizing user needs and using usability data to justify interface decisions.
For Reference Only
Design System (Figma)
I created and named separate components for each color, type category, button, app bar, and other visual pieces to maintain consistency throughout designs and make it easy to export for use testing and ease of use for engineering. The design system included:
Colors
Buttons
Typography
Margins and keylines
Dialogues
Lists
Progress Indicators
Toasts (label and action)
Icons
For Reference Only
Final Prototype
Aligning with cross-functional teams, I implemented the final device, labeling, and instructional designs into technical product specifications for regulatory filing and approval.
Project milestones were accomplished on time for a range of medical device experiences and are awaiting approval.
For Reference Only
Impact
I designed extensive medical device experiences currently awaiting regulatory approval.
I established standardized best practices and core principles for creating intuitive, effective instructions to ensure accurate and safe medication delivery by patients.
I generated a valuable body of medical device and instructional concept knowledge for AstraZeneca, incorporating inputs such as ideation sessions, ethnography results, usability study data, interactive prototypes, and detailed presentations.
